The pyramid of luxury consumption

October 7, 2014

On the heels of Paris Fashion Week and the abundance of glitteratti strolling around in the balmy summer weather wearing ostentatious dresses (I saw one model that seemed to wearing a ball gown made of rubber tubes and hanging orbs), it seems appropriate to reflect on the stages of wearable luxury.

Here’s how I see the luxury pyramid in my mind’s eye. [Warning: anyone that knows me could attest to my utter lack of legitimacy in commenting on anything luxury- or fashion-related. I am so unqualified in this domain that I only decided to publish this upon encouragement of a friend. I welcome all improvements to ensure proper positioning of the brands within this pyramid. Please take this illustration at face-value: a simple framework to help a neophyte like me organize me thinking.] The pyramid structure struck me as appropriate, probably because I was recently thinking about Maslow’s hierarchy of needs. I would submit that entrepreneurs launching ventures in the fashion-tech space might consider how their endeavour would be positioned on this framework. (Special thanks to Junjie Peng for his graphical prowess!).

rudevc_luxury_pyramid

tags: , , ,
posted in Uncategorized by mark bivens

Follow comments via the RSS Feed | Leave a comment | Trackback URL

Visit Us On TwitterCheck Our Feed