I stumbled upon an interesting post from Peter Yared, Websites Are So Over.

Using Alexa data, Yared illustrates the dramatic decline in daily reach for the websites of some of America’s greatest brands; such as Disney, Nike, Apple, Fedex, etc.

The fundamental measure of web marketing success has evolved.  Success used to be measured in page views, visits, and reach.  Online marketing spend focused on compelling web sites and their ancillary marketing campaigns whose goal was to drive users back to the company’s web site.  Now it seems to be all about rss readers, social networks, and user-generated content.