'branding' Tag

• Choosing a name for your startup: Do’s and Don’ts

  November 17, 2016

  A year ago I wrote about French startup naming blunders and promised a follow up piece with constructive advice. I applaud non-English speaking entrepreneurs for bravely choosing international names when branding their companies and products. After all, English (or more specifically: broken English) is the most common business language globally. I do not mock language […]

  posted in venture capital by mark bivens