The old industry equation is broken.  Success in the music industry is now based on direct engagement with fans, not pushing acts through radio and traditional media.

The purchase decisions of a critical mass of consumers has moved online. Their interactions can be accurately measured, reported, and used to make better decisions.

Enter, The Next Big Sound, coming from Northwestern University.  The Next Big Sound is empowering unsigned artists to clear their biggest hurdles – gaining listeners, creating a following, and making money.   Online music is great and has been making large strides, but it’s still super difficult for unsigned artists to break through.  The NBS is creating a clutter free environment with an innovative way for listeners to show their support for artists and to empower artists with tools to help them be successful.